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Kofi Adu Domfeh - My Blog
Kofi Adu Domfeh - My Blog


Sustaining Business Advocacy in Ghana
Related to country: Ghana

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

The Ghana Journalists Association (GJA) is seeking to bridge the gap between the media and small business leaders to promote the agenda of private sector development.

The association is also creating avenues to increase the knowledge-base of journalists through the establishment of a network of media business advocates.

The move, according to GJA consultants, is to sustain business advocacy after the exit of the BUSAC Fund in 2009.

The Government of Ghana’s “Golden Age of Business” agenda places emphasis on private sector development as one of the vehicles for poverty reduction and wealth creation in the country.

Ghana’s private sector is dominated by micro, small enterprises and the sector creates more jobs and provides tax revenue for the government.

Problems militating against the sector have however seldom received the required attention.

To create a more effective dialogue between the public sector and private businesses, an advocacy intervention was initiated by three international funding agencies: the British Fund for International Development (DFID), the United States Agency for International Development (USAID) and the Danish International Development Agency (DANIDA).

The Business Sector Advocacy Challenge (BUSAC) Fund has helped broaden private sector engagement in policy formulation and implementation through various Advocacy Actions.

The Fund has supported over 250 trade associations to engage government and other private institutions on mutually beneficial interests.

In all the advocacy interventions, the role of the media in facilitating the actions has been enormous.

As the project’s implementation draws to a close, the media has been identified as a key stakeholder in sustaining business advocacy efforts at the small business level.

The Ghana Journalists Association is taking the lead to build the capacity of media practitioners in the country through a number of training programmes.

Kwasi Afriyie Badu is Chief Executive of KAB Governance Consult, working with the GJA to implement its action on ‘Using the Media to Strengthen Business Advocacy’.

He tells Luv Fm’s Kofi Adu Domfeh building partnerships and competencies in advocacy are important to sustain the momentum.

Mr. Afriyie Badu says while it is necessary the capacities of media practitioners are built to live up to the challenge, small businesses need to be proactive in engaging stakeholders to articulate issues affecting the growth of the sector.

June 26, 2008 | 12:13 PM Comments  0 comments

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